Hallmark vs. Great American Family: Who’s Winning the Holiday Movie War?

Just before we can glance at what is ahead, let’s appear at in which we stand suitable now. As presently stated, Hallmark  holiday break videos are nevertheless massively prosperous, produce tons of lookup interest, and are routinely the most-watched scripted software any and each individual night they air. All of that is true, even if complete viewers are only nominally the exact.

Christmas war ratings - GAF viewers
Image: Google Sheets

Comparing the initially 32 Hallmark videos (like Hallmark Movies & Mysteries) of 2022 with the 1st 32 from 2021, scores are — on normal — down 130K. That’s not substantially thinking of cable’s pure attrition and whichever dent GAF has designed (if any). This also does not take into account that Hallmark struck an unprecedented offer with Peacock to make their films offered on the streaming support for a confined time adhering to their community debut and allows Peacock subscribers to view a stay stream of all 3 Hallmark networks — Hallmark, Hallmark Videos & Mysteries, and Hallmark Drama — just as very easily as if they had been looking at through cable or satellite. And never ignore: Hallmark also scored its most-viewed film due to the fact 2019 in Three Clever Gentlemen and a Baby — which is also the most-viewed Tv set film of 2022 across all of cable.

Now let us seem at Great American Family members.

Christmas war ratings - Great American Family viewers
Photograph: Google Sheets

Thinking of that no GAF movie charted when the community was known as GAC, this 12 months is an advancement about 2021. Nonetheless, Fantastic American Spouse and children is significantly from overtaking or even tying Hallmark in the rankings. It is also tough to consider of what GAF could perhaps do to enhance their scores. They now poached the competition’s most significant star and it did not make a sizable variance in Hallmark’s nor GAF’s rankings.

Steppin into the Holiday - Mario Lopez
Picture: Lifetime

In get to surpass Hallmark, GAF first has to overtake Lifetime’s slate of getaway motion pictures, which consistently aspect Mario Lopez and Melissa Joan Hart. This is a significantly more attainable purpose: Lifetime’s 2022 holiday movie viewer common is 428K, which is down from 603K in 2021. Continue to, GAF will have to function hard to contend with Life time, a network that has decades of title recognition and a track record as a holiday getaway motion picture destination, even if it’s drawing less viewers this 12 months.

Hallmark’s direct in the ratings is so major that it would possibly just take Hallmark fumbling in a significant way for any other community to catch up with them. And looking at how formidable Hallmark’s 2022 slate is, with films that change in style and plot and tone and cast extra than ever, the upcoming appears to be merrier and brighter for the network. And as for GAF, they are likely to have to check out a whole lot harder — and probably wait around a though extended — to come to be a holiday getaway tradition like Hallmark.

Shirley McQuay

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